Content Policies

Prohibited Content

The following content is immediately removed upon detection. Severe cases result in permanent account removal.

Child Sexual Abuse Material (CSAM)

Any content that sexualizes, exploits, or depicts abuse of minors. Detected content is reported to NCMEC and relevant law enforcement. Zero tolerance — permanent ban on first offense.

Terrorism and Violent Extremism

Content produced by or promoting designated terrorist organizations. Recruitment material, propaganda, or celebration of terrorist attacks.

Imminent Violence Threats

Credible, specific threats of violence against individuals or groups. We report imminent threats to law enforcement.

Non-Consensual Intimate Imagery

Sharing intimate images of someone without their consent (revenge porn). Includes deepfake pornographic content.

Human Trafficking and Exploitation

Content that facilitates or promotes human trafficking, forced labor, or sexual exploitation.

Restricted Content

The following content is not removed but may be age-restricted, demonetized, or limited in distribution.

Graphic Violence

News coverage, documentaries, or educational content involving violence must be clearly contextualized. Uncontextualized graphic violence is removed.

Adult Themes

Discussions of sexuality, drug use, or other adult topics are permitted when educational, artistic, or journalistic. Creators must use the age-restriction setting.

Sensitive Events

Content about ongoing crises, natural disasters, or mass-casualty events must not exploit suffering for views. We may limit monetization and distribution on content related to active sensitive events.

Controversial or Politically Sensitive Content

We do not remove content solely because it is controversial or offensive. However, misleading claims about elections, public health emergencies, or ongoing violent conflicts may be labeled, restricted, or removed depending on severity.

Content-Type Specific Rules

Video and Audio

• Maximum upload size: 10GB per file.
• Must not contain hidden or subliminal content designed to deceive automated moderation.
• Audio content must comply with the same policies as video content.

Comments and Community Posts

• Subject to the same content policies as video content.
• Spam, repetitive self-promotion, and bot-generated comments are removed automatically.
• Creators can set their own comment moderation rules (word filters, approval mode, subscriber-only).

Live Streams

• All content policies apply in real-time.
• Violations during a live stream may result in immediate stream termination and a strike.
• Repeated live-stream violations may result in live-streaming privileges being revoked.

Shop Listings

• Products must be accurately described and legal to sell.
• Prohibited categories: weapons, drugs, tobacco, counterfeit goods, stolen property.
• Digital products must be original — no reselling of pirated software, media, or assets.

Messages

• Harassment, threats, spam, and unsolicited sexual content in DMs are violations.
• Messages are not proactively monitored but can be reported by recipients.

Automated Detection

We use automated systems to detect prohibited content before it reaches viewers. These systems include:

• Keyword scanning — Matches against known harmful terms and phrases across all content types.
• Hash matching — Previously identified prohibited content (especially CSAM) is blocked on re-upload using perceptual hashing.
• Behavioral signals — Unusual patterns (mass uploads, coordinated spam) trigger automated review.

Automated detections are always reviewed by a human moderator before enforcement action is taken, except for CSAM which is immediately removed and reported.

Learn more in our Moderation Systems documentation.